Periscope for musicians

The latest hype right now: Periscope!
But how to use it as musician?
You broadcast directly, no way to edit it. And without hacks not possible to be downloaded- screenshots possible. So it means this is a perfect tool for everything that should be shared directly and live ( did you see how much Periscope is already used for breaking news?):
1. Viewing concert and opera from backstage ( I saw opera from la Scala)
2. Masterclasses ( Verbier broadcasted them)
3. Lectures ( for example I saw some history speeches of the Alhambra)
4. Playing at home ( John Mayer, Al di Meola and many more)
5. Showing technique, tips and tricks of your instrument
6. Announcing recent events
7. All kind of messages to your fans
8. Question and answer sessions with your fans ( Gohar!)
9. Let them share a little bit of your life ( had breakfast with blogger Sasha Pallenberg in Taipeh)

First steps:
Make sure your Periscope account is connected to your Twitter, update your Twitter bio, because this will be your bio on Periscope. Make sure you mention there your “key words” like “Classical guitar” etc. You will be found via them in Periscope search, plus name search of course.
Like in every other nonmutual network: Follow a lot of people! You will get insides how they use Periscope and they will see that you are there, check their followinglists also to find interesting people and collegues.
I follow now around 500 people, most of them connected with classical music.So Periscope turns into a really specialised live TV ­čÖé

Practical advices:
When you click on the little broadcast in the right down corner you will see this ( of course in your language..)
Periscope
FIRST create a senseful title – if you want to keep your broadcasts connected to your profession- otherwise you risk to attract people who just want to flirt etc…..
Then click on the little Twitter icon so your broadcast will be announced there, it will enlarge your audience immensely
Then check if you want to broadcast publically or not- then go for it and click on “start”.
Attention: There is not yet a possibility to start directly with your front camera, you switch directly after starting with doubletapping on the screen, but your first picture will be the thumbnail so make sure that it is a senseful view when you start!
Have fun now!
You can read the comments of your live audience ( same you can comment when you watch somebody live), all other live viewers will see the comments too, you will see who is online, the way to show appreciation is sending hearts. It will feel weird at first to communicate like this, but sooner or later it is really like talking!
You finish with swiping down the screen- and then you have the possibility to decide wether erase it or to leave it for the public for the next 24 hours, I would recommend this for all kind of professional stuff – thinking of time zones around the world.

I am right now “playing” with it, trying to figure out which possibilities are interesting for us professional musicians, so this are just my first experiences after some weeks.
Do you have some more ideas how to use it?

Facebook

Facebook is getting more and more a difficult place for musicians. We once believed that giving our content and our data was enough paying, but Facebook pages which many of us use as second ( or first) homepage are less and less visible without paying more and more money…
We have seen Myspace disappearing and with it all the energy we had put there to share our music, so it is really time to rethink our socialmedia strategies.
I see just one solution:
Having a wellkept homepage, building a good newsletter- and everything you share in the net should appear in different places too!
I personally love to use Twitter and especially google+ ( Hey, you are in the social media of THE search engine), but I see there many abandoned zombie profiles of fellow musicians.
If you are used to the mutual system of Facebook it is in the beginning quite a change to go to a non-mutual place and it is not enough to create a profil and believe that people will find you…
In a nonmutual you have to do the next step and that is searching what you want to read:
Twitter is my culture newspaper, I am following all the culture news I can find, musicians and some nonsense to have fun. ( Calling it “my playground”)
Google+ is a place to be professionell ( Hey, you are in the social… etc), fill out the profile as precise as possible and connect your youtube channel with the profile there! ( Calling it “business fair”)
In nonmutual networks I see the crucial number of 500, if you are following minimum 500 pages/profiles, you start to discover what those networks can offer.

So I am giving you some starter kits:

Twitter:
Classical guitar 1
Classical guitar 2
classical music
And spend half an hour to search for your newspapers, local news…

Google+ :
classical guitar
classical guitar community
and search for what you love to read! ( Hey, you are in …) about music, news or your local stuff!

I do not use automatic postings, but you can tell FB to post to Twitter, or with for example IFTTT create system of autoposting. I prefer to copy and paste the basic info, shorten it for Twitter, use the layout possibilities of google+ .. and to tag all the people in each network that are mentioned in my postings!
And I comment a lot and I love to give stars, plusses and likes to show that I read and appreciated posts of yours!!
I hope this was helpful, we all give a lot of energy for our music and classical music and we have limited time…

P.S: Facebook I call “The bar around the corner”, where you meet your friends!

social media suicide

It is a quite new phenomenon, collegues of mine closing their facebookprofiles…
No matter if you like the blue giant, one thing is right now fact( april 2013) : Facebook is mainstream!
Friends from school are there, all your family, maybe even your grandparents, collegues, business contacts, fans, it is wild heteregeneous mixture of contacts..
And all those who say: “oh, I waste to much time there”- who is forcing you to play games and watch every funny video flooding your timeline?
And of course, the big excitement about the possibilities of socialmedia is calming down to almost being bored, it has simply turned into a part of all our everyday lifes!

Today we are so many artists trying to find our audience and the habits have changed:
How many times in the last months did you really go to an artist’s homepage, just thinking: “Oh, let me check his/her news..”
-How many artist’s homepages have you subscribed with RSS or something similar and really read the feed?
-How many newsletters have you subscribed and do you really open and read?
-How many times do you check local newspapers for concerts?
-How many specialised magazine you really read?
-How do you find out about concerts in your region within a acceptable travelling distance not listed in your local newspaper?
-Okay, even worse question, do you read regularly a local newspaper?

These are all questions from the listener’s point of view– now switch to the artist’s view:
-How big is the part of audiencecontact you receive through your homepage compared to contact in Socialmedia?
-How many concerts offers come through your homepage and how many through other channels?
-How many people are in your newsletter list?
It is not the point that your “hardcore”-fans recieve the news, they will find out anyway… but how to reach everybody else?

Habits constantly change but nowadays it seems to be the rule that everything should be available with the smallest click number possible- meaning: offer the possibility for contact with you where the people are ( of course without agressive egospamming)!

And give yourself a “diet”:
1)Don’t watch every video
2)Don’t play games
3)Switch off chats/Skype
4)Give yourself permission for letssayforexample 30 minutes and really switch off after 40 minutes and go back to the instruments ( I use my practising breaks for internet)!
See Socialmedia also as part of your professional being, it is like booking etc a certain percentage of your life..

And then add freetime there just for fun and friendships!!!